Meininger Hotels signs contract for fourth hotel in France
Going ahead with its expansion strategy, Cox & Kings owned Meininger Hotels has signed the contract for a new hotel in Marseille. With this, Meininger’s number of prospective beds in France grows to over 2,600. The new hotel is expected to open in summer 2021.
This is the fourth Meininger hotel in France. The expansion into the second largest city of France got sealed by the contract signing between the hotel group and the French real estate developer COFFIM. The new hotel will be located in the middle of the “new Marseille”, the totally renewed urban area around the Marseille harbour and will have 194 rooms, 574 beds as well as 22 parking spaces.
Hannes Spanring, CEO of Meininger Hotels, said: “Marseille has undergone a tremendously impressive transformation over the last few years and is developing into the Mediterranean metropolis of tomorrow. The city offers everything that we’re looking for when it comes to Meininger’s accelerated growth and our ambitious expansion plans in Europe and beyond. The local hostel market, in particular, offers great potential according to our analyses, while at the same time we are consolidating our national presence in France.”
Typical for Meininger Hotels, the new hotel centrally located at 22-25 Rue de Forbin will have an extremely flexible room structure. It is therefore appealing to different types of guests, such as city travellers, families, backpackers, groups and business travellers. Accommodation options include private single and double rooms, rooms with multiple beds and a bed in a dormitory. “With our hybrid concept, which combines the advantages of a hostel and hotel, we are able to appeal to an unusually wide target group. The flexible room structure allows us to maximize our occupancy rates way better than let’s say a classical hotel,” added Spanring.
The hotel also offers a kitchen which can be used by guests 24/7, a game zone with table football or pool table and free, unlimited Wi-Fi.
“We are very happy to realize a first hotel in Marseille with MEININGER in such an excellent location. It will allow us to pursue our development in Marseille, a city in which COFFIM is historically present and has realized numerous projects,” explained Thibault Dutreix, General Manager of COFFIM.